Bringing Nature to butlin's

During my time as Head of Engagement at WWF-UK, I was creative lead for our collaboration with The Animal Guyz, I’ve been responsible for designing and embedding a brand‑new WWF-UK routine into their award‑winning family show, across Butlin's resorts. 

It’s a large scale audience opportunity with puppetry sitting at the heart of how we’re making conservation fun, memorable, and impossible to ignore.

Key achievements + results 

• Seen by over 250,000 people (so far!)

• Knowledge of what WWF-UK does increased from 81% to 93%

• Connection to WWF-UK jumped from 35% to 81%

• Nearly two-thirds of respondents intend to take more ambitious pro-environmental action than usual

By weaving WWF-UK's message seamlessly into a show families already adore, this collaboration allows us to inspire curiosity and spark action at a scale rarely possible through traditional campaigning.