youth Ambassadors

During my time as Head of Youth Engagement at WWF-UK, I set up the organisations first formal Youth Ambassador Programme, creating a national platform that empowered 13–17‑year‑old volunteers to shape strategy, influence campaigns and deliver work for one of the biggest charities in the country. 

This programme established a new model of youth leadership inside WWF‑UK, ensuring young people had a direct voice in how the organisation engages, communicates and drives environmental action.

Key achievements + results

• Established WWF‑UK’s first formal youth leadership structure, embedding young people into strategic decision‑making and campaign development.

• Youth Ambassadors curate a national newsletter and action platform reaching over 10,000 teenagers across the UK, giving them monthly opportunities to take environmental action, learn new skills and connect with WWF-UK’s mission.

• Created new pathways for youth influence, with ambassadors shaping content, advising on youth priorities, contributing to national campaigns and representing WWF-UK at events.

• Built a sustainable engagement model, including recruitment, training, safeguarding and creative frameworks that continue to support youth leadership across the charity.

The Youth Ambassador Programme became a defining example of how young people can meaningfully shape the work of a major charity.