Feel Good Forest Trails

I led the development of WWF‑UK’s national nature trails in partnership with Forestry England, creating one of the charity’s largest public engagement programmes. Together, we designed and launched 20 physical trails across England, helping families connect with nature, learn about wildlife, and take simple actions to protect the planet. These trails reach hundreds of thousands of visitors every year, embedding WWF’s mission directly into some of the country’s most iconic forests.

Key achievements + results

• 20 co-branded nature trails created across England, each designed to help families explore, learn and take action for nature.

• Hundreds of thousands of visitors reached annually, making this one of WWF‑UK’s biggest in‑person engagement channels.

• Created a scalable model for future trails, seasonal activations and family engagement experiences across the UK.

This programme became a flagship example of how WWF‑UK can inspire environmental action through joyful, accessible experiences. 

By meeting families where they already are the trails help turn everyday adventures into moments of learning, connection and care for the natural world.