Environmental Storytelling

As WWF’s creative lead for our collaboration with The Animal Guyz, I’ve been responsible for designing and embedding a brand‑new WWF routine into their award‑winning family show, across Butlins resorts. 

It’s one of the largest live‑audience opportunities WWF has ever had, and puppetry sits at the heart of how we’re making conservation fun, memorable, and impossible to ignore.

Key achievements + results 

• Seen by over 250,000 people (so far!)

• Knowledge of what WWF does increased from 81% to 93%

• Connection to WWF jumped from 35% to 81%

• Nearly two-thirds of respondents intend to take more ambitious pro-environmental action than usual

By weaving WWF’s message seamlessly into a show families already adore, this collaboration allows us to inspire curiosity and spark action at a scale rarely possible through traditional campaigning.